Sterling is extremely talented and had been a vital resource for me, particularly in my start-up endeavors. While Sterling's production/PR talent and ability is obvious, I appreciated his creativity, clarity, and candor. Sterling took the time to understand my goals and objectives and to ask intelligent questions that could test my assumptions. Sterling wasn't reserved about giving me fresh ideas and perspective or sharing his opinion even when it was different than my own. Sterling is much more than a producer/PR/marketer or whatever it is he is describing himself as. Would I use Sterling again? Of course I would--In fact, I'd happily team up with Sterling every time.