Sterling has been a mentor to me for the last couple of years. His passion for communication and quality content is contagious if you spend enough time around him--in person or online. He is gracious to offer opportunities for growth and professional development whenever the opportunity arrises. As well as being a creative person, Sterling understands numbers and knows how to read data in order to produce results. I worked with him for the 2013 and 2014 Cache Gran Fondo bike ride and was impressed with his leadership and management of the events. Don't let Sterling's humble demeanor trick you, he has created, made, managed and completed more successful communication campaigns than anyone I know.