Halloween costumes and a hard truth

I found this costume on Reddit. It's pretty funny, but there's always a bit of truth in humor.

What can social media professionals do to avoid criticism in a field that is relatively new? Produce results. Too often, social media people get caught up in stats that are sometimes but not always connected with value. That's why it's so important to make sure your social media activity is goal-driven, that you are clearly driving traffic, causing impressions, and generating engagement that is leading to organizational goals that have market value. 

Photo credit: Pedro J. Ferreira. CC BY-NC-ND 2.0, Sharpness reduced.